

African Pride Feel It Formula Strengthening Shampoo 354ml
Next-day delivery: £5.99 · Free over £100 within England
African Pride Feel It Formula Strengthening Shampoo provides a thorough cleanse for hair and scalp while maintaining a moisturised feel. Peppermint, rosemary and sage create a refreshing first step for textured-hair routines.
Complete Your Routine
Description
African Pride Feel It Formula Strengthening Shampoo provides a thorough cleanse for hair and scalp while maintaining a moisturised feel. Peppermint, rosemary and sage create a refreshing first step for textured-hair routines.
Why you’ll love it
- Deeply cleanses hair and scalp
- Helps remove product build-up
- Made with peppermint, rosemary and sage
- Free from sulfates, mineral oil, petrolatum and phthalates
- 354ml / 12 fl oz bottle
How to use
Apply generously to wet hair and work gently into a rich lather. Rinse thoroughly, repeat if needed and follow with conditioner or a treatment masque.
Packaging and ingredients can change. Check the product label before use.
Delivery & returns
FREE NEXT-DAY DELIVERY on orders over £100 within England — Limited-time offer! Ends 21 November 2026. Scotland, Wales, Northern Ireland, the Scottish Highlands and UK islands are excluded from the free-delivery offer; checkout displays the applicable charge.
- Outside the offer, next-day delivery costs £5.99.
- Two-day delivery costs £4.99.
- Eligible orders placed before 3:00pm Monday–Friday are dispatched the same day. Orders after 3:00pm, at weekends or on bank holidays are processed on the next working day.
- Delivery times are estimates and may be affected by the delivery provider.
- Erith Click & Collect orders are usually ready within one hour. Wait for a ready-for-collection confirmation before travelling to the store.
Unopened, unused and resaleable online purchases may be returned within 14 days. Wigs, ponytails, hair extensions, cosmetics and other hygiene-sensitive products cannot be returned for a change of mind once packaging or a hygiene seal has been opened, removed or damaged. Customised or altered wigs and hair products cannot be returned unless faulty.
These exclusions do not apply when an item is faulty, damaged, incorrectly supplied or not as described. Approved refunds are processed within one working day after receipt and inspection; banks and payment providers may take longer. Report damaged, faulty or incorrect products within 24 hours with your order number and clear photographs. Orders can be cancelled before dispatch; after dispatch, this returns policy applies. Read the full policy.
Need advice?
Our Erith store team can help you choose a shade, texture or routine. WhatsApp the team.
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